Know Your Food

How much do you really know about who grows your food, and what's actually in your kitchen staples?

Food is fuel. There is no denying that. But it goes beyond simply filling up our stomachs. Food gives us the energy we need to function, sustain, and thrive. It is the manna that nourishes our families and friends, forming the crux of a deep, nurturing love. Food is the very foundation that our communities are built on, and the reason our communities continue to be tightly-knit.

Moreover, good food made from trusted, safe and wholesome ingredients is a symbol of the essential act of self-love. These ingredients are flourishing with stories of their own—Where did they come from? Who tilled the soil and harvested the crop that now graces your kitchen jars? What secrets do they hold within their pockets of supposed nutrition?

Who Grows your Food?

At the helm of our operations in Anamangad are our dedicated in-house farm labourers—a close-knit team of two men and five women. They sow the seeds, mulch the ginger and turmeric rhizomes, shake tamarind trees to release their pods, and plant coconut and banana saplings, and pepper vines. Every two months, we bring in part-time labourers specifically to harvest coconuts.

Our women team members excel in the harvesting, parboiling, and sun-drying of turmeric. They meticulously store rhizomes for the following year, balance and sun-dry peppercorns, and de-shell tamarind pods, among many other tasks on the farm.

When it comes to sourcing organically-grown produce, we prioritize small farm owners, offering them fair market prices. For instance, little millet is sourced directly from the tribal farmers of Attappady.

The heart of our production: All Women, All Mothers

Our core production team is an all-women unit, many of whom are mothers and even grandmothers. They bring a maternal touch and unparalleled dedication to the processing of all our fresh produce. Each takes turns stirring coconut milk in the traditional preparation of Ventha Velichenna, mastering the art of achieving the perfect consistency. They are not only paid above-average wages but are genuinely enthusiastic about their work—words from their mouths, not ours.

Processing Ingredients - go Traditional or choose Modernity?

Striking a balance between age-old wisdom and modern efficiency is crucial. This ensures that time-tested agricultural practices, rooted in real results, are preserved while also embracing advancements that naturally preserve product quality and freshness, and reduce contamination.

That's why at our farm in Anamangad, as well as the farms we partner with, we process organically-grown ingredients in a thoughtful blend of traditional methods, heritage recipes, and technology-driven facilities.

The unending pursuit of instant gratification has left traditional farming practices in a tough spot, where many farmers abandon time-tested methods in favour of the obviously more efficient modern options. It's why, at Pūrvīṇa, we constantly remind ourselves of the numerous benefits of traditional farming and processing techniques.

  • Nutrient preservation: Traditional methods often retain more of the food's original nutrients, offering a richer, more wholesome product.
  • Flavour locking: Heritage recipes and traditional processing bring out the authentic flavours of ingredients that modern methods can sometimes dilute.
  • Additives-free: Age-old practices often avoid the use of synthetic ingredients, additives, fillers, preservatives and adulterants, offering a cleaner, more natural product.
  • Community support: Traditional farming often supports local communities, ensuring that small farmers receive fair compensation.
  • Sustainability: Typically more sustainable, it makes better use of natural resources and reduces environmental impact of farming.
  • Reduced waste: Efficient use of all parts of the plant significantly reduces waste.
  • Cultural preservation: Using traditional methods helps keep cultural practices and wisdom alive, passing them down to future generations.

What should you look for, when purchasing food ingredients?

  • Single-Ingredient

    Food should be as preservative-free, additive-free, filler-free, and adulterant-free as possible.

  • Farm to Home

    Products that come directly from the farm deliver the best and freshest to your kitchen, consistently.

  • Small-batch Production

    Smaller batches allow for greater quality adherance, while ensuring that there is no pile-up of old stock.

Praises for single-ingredient Kitchen Staples

  • The best haldi powder i have come across! During the Corona phase, having haldi is kind of a suggested remedy. Hence, I was looking for a great organic pure turmeric powder, and finally through this brand I got it... Pure natural colour and taste.

    - Amazon customer

  • There's nothing like organic peppercorns! The flavour comes through so beautifully. We like to grind our peppercorns into a powder and use it in cooking, and this is really good.

    - R. Otter

  • Very happy with the product. Finally I was able to get pure coconut oil which solidified in our Mumbai winter, and it smells like coconut oil!

    - S. Pereira