In the heart of rural Kerala, where the air is fragrant with spices and the land is rich with tradition, a brand was born—deeply rooted in family, community, age-old wisdom and local farming practices.
Our journey began with a simple yet powerful act of love. When my beloved Muthassan (grandfather) was diagnosed with Alzheimer's, our family's trusted Ayurvedic doctor recommended 15 ml of hot-processed virgin coconut oil—Ventha Velichenna—as part of his daily regimen. My Amma asked one of her staff members to prepare some at home for us because the process is intricate—it involves a deep understanding of the recipe, patience to stir the coconut milk for hours as it simmers, and a knowledge of the right decanting techniques.
As fate would have it, the first pandemic-driven lockdown of 2020 arrived, bringing a pause in our lives and a moment to reflect. My parents' businesses were temporarily shuttered, and Amma found herself with time on her hands. For years, she had been gifting our homegrown turmeric, peppercorns and other treasures of the soil to friends and family. Their consistent praise and encouragement sparked an idea: why not share these gifts with more people!